Be In Control Of Your Online Privacy

Tue, 12 Feb 2013 11:27:00 GMT

You can block tracking by over 1,000 companies who profile your behavior as you use different websites

Assess and protect your privacy settings across Facebook, Google and the other websites and companies who are collecting your data at www.privacyfix.com

Productivity App

Mon, 10 Sep 2012 02:37:00 GMT

I've been using a great little productivity app on my iPhone and iPad to keep focussed on tasks.

Its called 30/30 - the app is developed by Binary Hammer and it is just beautiful in its simplicity.

The app uses a gesture based interface and its a breeze to add tasks, allocate times, prioritise your tasks - and allow yourself to stay 'in the zone' for the allotted time to Get Things Done. An absolute technophobe will be able to use it.

And, yes, its free! There are some in-app purchases available if you want any extra task icons etc ... but thats just window dressing in my opinion. I highly recommend 30/30.

Grab it at the App store

Mary Meeker On Internet Trends

Wed, 06 Jun 2012 14:00:00 GMT

Mary Meeker recently presented her latest trend report for web & mobile at the All Things Digital conference.

Very interesting … Mobile's growing fast but it still needs to monetise better ... and its all happing in Asia!

KPCB Internet Trends 2012

Mary Meeker is a partner at Kleiner Perkins Caufield Byers (KPCB)

Interview With The Loan Centre

Thu, 24 May 2012 14:00:00 GMT

Our team recently interviewed The Loan Centre's dynamic General Manager, Donelle Brooks.

How did DIJIGURU MEDIA assist you in assessing your traditional advertising budget and what was proposed?

Newspaper advertising, direct marketing – mail, leaflets, radio etc vs online marketing. A more cost effective and efficient marketing strategy that drives more leads and better quality.

Was an alternative strategy implemented and what results were achieved?

Our conversion rates have increased significantly for our Industry, increased leads becomes increased sales, become increased profits.

What work was done to implement the strategy and were you sufficiently involved in the process?

Brand new website, clean, crisp and easy to use. Plenty of consultation between myself and the team, however enough trust that when business called decisions could be made by the DIJI team that were correct for our business. They know there stuff, AdWords, SEO and ongoing marketing – that’s what they are there for – and they do it best!

Were any other efficiencies created for your business?

Compliance was the big winner for us. Sure, we have some excellent reporting to assist with financial decisions for marketing, customer segmentation and developing lending trends, however the back end reporting and flexibility of the program allow us to meet all ASIC and industry legislative requirements at the push of a button.

How would you rate your experience in working with DIJIGURU team?

10 out 10, right through from initial investigation and consultation to implementation, training and support. Open minds, current business knowledge and marketing strengths!

Would you recommend DIJIGURU to other businesses?

Absolutely, a significant positive contribution to our business and its future growth. Switched on team who are happy to assist and understand deadlines and timeframes.

Visit The Loan Centre Website

Drover Clothing

Sat, 05 May 2012 14:00:00 GMT

Drover - Australian made tees that are tough & hard wearing just like the Aussies who wear them.

Quality cotton, Australian made tee shirts, honest & hard working & great value.

A Unique Aussie Brand

Our creative team focussed on creating a fair dinkum Aussie brand that represented great tees that are Made in Australia ... By Australians ... For Australians - and that reflected the love of this great land and its people.

Drover is ...

Australian Made
An Ethical Product
Great Value for Money
Strong & Hard Wearing
A Quality T-shirt

VISIT DROVER ONLINE

The Loan Centre

Fri, 04 May 2012 19:36:00 GMT

Online business & marketing approach out performs old-school advertising spend ...

We've had the pleasure of working with The Loan Centre for several years.... Our relationship has evolved from being The Loan Centre's web site designer to being their external marketing partner for their online business & marketing activities.

Reviewing the Traditional Marketing Spend

Together with The Loan Centre's management team, we reviewed the existing marketing budget - Newspaper Adverting Spend, Phone Book Listings and other traditional methods of advertising. We then explored options to significantly reduce these costs while improving their lead generation & conversion processes

Marketing and Business Research

We initiated an extensive market research process that included keyword research, niche & market research as well as competitor research.

We also spent time consulting with the client and learning about their existing lead management processes to see how we could create internal efficiencies for the business.

Improvements

Our findings presented our client with the opportunity to implement an online marketing strategy that would eliminate unnecessary spend, while reducing their cost per lead and cost per conversion.

We also implemented an improvement to the website that integrated their customer relationship management processes and assisted them with industry compliance requirements.

Measurable Success

Several months after having successfully implemented our strategy we have achieved measurable results:

Significantly reduced cost per lead for the business
Significantly reduced cost per lead conversion for the business
Provided a transparent, measurable marketing approach that can be scaled up or down based on the business requirements
Successfully implemented a sophisticated multi-niche, geo-targeted search engine marketing campaign that includes both paid and organic search
Qualified lead generation is 40% higher than traditional methods previously used
Lead qualification process massively streamlined, reducing the workload and eliminating inefficiencies for the team
Consolidation of lead management, CRM and compliance processes for the business

VISIT THE LOAN CENTRE WEBSITE

Ongoing Marketing Program Update

Fri, 04 May 2012 14:00:00 GMT

Changes Are On The Way!

As always, the Guru's have been busy with extensive online marketing research and development to keep your business at the forefront of your niche.

The rules have changed in the world of online marketing recently and we have updated our marketing programs to meet these changes head-on!

With this in mind, we will be releasing our 4 new high quality, results focussed Online Marketing Programs by 01 June 2012.

Details of our Package offers will be posted on the DIJIGURU Website in May, so you can choose the option that works best for your business and your budget.

Check Back Soon to Find Out More About Our Online Marketing Programs:

Small Business Basic Promoter
Online Business Marketing Promoter Plus
Online Business Marketing & Social Promoter Plus
Online Business Marketing, Adwords Manager & Social Promoter Plus

Questions? Contact us anytime.

Blogging 101

Fri, 04 May 2012 14:00:00 GMT

Tips and techniques for posting news & articles on your Small Business Blog.

A significant portion of the average SME website will remain relatively static. Your blog therefore provides you with an opportunity to grow your website by publishing relevant, topical, quality content on an ongoing and regular basis.

The benefit of using your blog effectively is that, over time, search engines will view your quality driven efforts in a positive light and index the site on a more regular basis – refer to your keyword research to ensure that you are publishing relevant content in your blog posts (that people are actually looking for).

Blogging also enables syndication - the ability to post the blog articles off-site, in social environments such as Facebook, Twitter and other social spaces. This enables you to become relevant in non-search environments (people can discover you via web based word-of-mouth, without having used Google, Yahoo, Bing searches).

Advice on Writing Effective Blog posts

Be original and make your own points - People like blogs because they are written by people they can relate to. Write as concisely as possible. Back it up with research and facts where possible.
Add Links - Make your post relevant and topical with links to web pages, products as well as related Blog Posts .
Less is More - Write shorter posts. A long post is easier to forget and harder to read (people SKIM rather than read online). A short post is easier for you to commit to writing and you can post more regularly ... write shorter posts and write them often.
Write Attention Grabbing Headlines - Capture attention quickly, be relevant and topical.
Include bullet points or number lists - People (and search engines) love lists, it structures info in a digestible format. E.g 10 things to remember when buying a care, The 5 big mistakes families make with budgets, etc
Be consistent in your writing style - People like to know what to expect, once you have settled on a style for your audience stick to it. You may have to have an adapted style for each audience segment - communicate with them at their level of comfort.
Use Keywords - Use your keyword research and make sure the keyword are not overused - Quality not quantity. Use +/- 5% keyword density (we will take care of this for you). Include your focus keyword in the Blog Title, the First and Last Paragraphs.
Review and Edit your post - Have at least 2 other people review your post before submitting it.

NEED HELP WITH WEB MARKETING?

Bellybean Makeover

Fri, 04 May 2012 14:00:00 GMT

We recently helped the owners of Bellybean overhaul their Branding, Website & e-Commerce.

Bellybean Maternity Pillow was created to help pregnant women achieve comfort and relief from aches and pains and disturbed slumber and help women fully enjoy their pregnancy in the area of a good night’s sleep.

Branding

Bellybean had a good product designed to hell pregnant mums - However the branding did not reflect the product's attributes or the brand name. The team at DIJIGURU MEDIA created a modern logo for Bellybean that has been well received by the market - the brand update was successfully accomplished without breaking the bank!

Website Design

As with the business branding, the website needed a complete makeover to create a credible, professional online presence that engendered trust.

Our team created a bespoke website design and implemented our Online Business System to create an attractive looking website that also has the tools for effective online marketing and communication - Online Store, Blog, Content Management System, Email Marketing, Analytics & Reporting (on traffic, sales, enquiries) and much more.

Back Of Office Improvements

The website is not just a looker, its very smart too!

We streamlined the back of office processes for Bellybean and their fulfilment house to significantly reduced the workflow required in efficiently completing orders and informing their customers .

Visit The Bellybean Website

Buy Organic Apparel

Fri, 04 May 2012 14:00:00 GMT

Unitee - Clothing With Soul is your Certified Organic Apparel Web Store

Australia's largest manufacturer of 100% Certified Organic Clothing, OCC APPAREL, and DIJIGURU MEDIA have collaborated to create Unitee - Clothing With Soul.

The founders of OCC Apparel and DIJIGURU originally met at a Seed Savers networking meeting in 2004 and discovered their common passion for quality, organic clothing and a firm desire to see our kids and our grandkids enjoy the Earth as we did.

Since then, we’ve been working together to bring 100% certified organic cotton to online customers in retail and wholesale markets.

We knew we can do even more to make eco-friendly fashion mainstream ...

... and so the Unitee brand was born to provide an online store offering the finest climate-neutral, certified organic clothing brands from around the planet—Certton, Earth Positive, and Continental Clothing.

Our Mission

To be the difference in an industry that’s infamous for growing and manufacturing processes that are harmful to the environment. To realise this objective, ensure sure that:

We offer the highest quality, most comfortable organic fashion to compete in the mainstream apparel market.
Our workers are the happiest employees in our part of the world, receiving a fair wage and benefiting from a safe, clean and enjoyable workplace;
We use only the highest quality Australian Made and Imported Fabric, knitted from 100% certified organic cotton;
Unitee will be worn and known as the Clothing with Soul. Unitee’s 100% certified organic, eco-friendly and labour-friendly identity is to create a difference in the world - together.

Visit the Unitee Store to view our vast range of organic apparel for Men, Women & Kids

Voyager Luggage

Fri, 04 May 2012 14:00:00 GMT

Destination Everywhere - Voyager Luggage is a highly regarded supplier of stylish, high quality travel-ware.

Voyager takes pride in the fact that their Luggage Ranges have been developed with "DESTINATION EVERYWHERE" in mind. Whether you are a first time traveller, a corporate warrior, or just heading on a family vacation – Voyager Luggage has a Luggage Range just for you!

We love working with awesome brands that we believe in!

We've had first hand experience with the Voyager Luggage Range and we love their products. Its made our job that even more enjoyable and fun to work with a client that has great passion for their own brand, their products and their customers. Since 2008, we have been working with Voyager and have been part of a journey of continuous improvement.

The Voyager Website

We have successfully created a unique corporate web presence for the Voyager Brand. The website conveys the ethos an international travel-ware business ... while retaining the spirit pf global travel and adventure. We have provided a fully scaleable online business system that provides an extensive catalogue of the in season ranges, corporate information as well as as lead management, news/ article blogs and email marketing.

Catalogues and Brochures

We have been delighted to design Voyager's latest Season Catalogue and their official Corporate Brochure.

Rural Women New Zealand

Fri, 04 May 2012 14:00:00 GMT

RWNZ supports NZ rural communities through opportunities, advocacy & meaningful connections.

Rural Women New Zealand's members are diverse, but all share rural interests that connect and energise the RWNZ Community. RWNZ is the leading representative body promoting and advocating on rural health, education, land and social issues. RWNZ provides information, support, practical learning and leadership opportunities.

How did we assist?

We could see that we could play a key role in helping the wonderful & dedicated team at RWNZ modernise their web presence and communicate with their members in a more leveraged way.

The website was no longer going to simply disseminate information on flat pages - we helped create create a truly modern, information rich website with emphasis on the RWNZ blog which is regularly updated for its members, providing news & current events that are important to the community - this content can - and does - get syndicated.

We also provided RWNZ with a members discussion forum, event management, online membership management, an online store that caters for both members and the public as well as email marketing.

We have also provided the team at RWNZ with technical and communications training to help them use their online business system to its full capacity.

VISIT RURAL WOMEN NEW ZEALAND

Online Electrical Supplies

Fri, 04 May 2012 14:00:00 GMT

A comprehensive Online Store for the Aussie Electrical Trade

We were approached by Gold Coast company to help them start up a new online business to service the electrical trade in all states around Australia.

Click and Mortar on a Tight Budget

Creating a new Online Business can be exciting and challenging. Our team was tasked with looking at all aspects of this new venture. We started with a blank slate to help our client create a business name, a brand, an online marketing presence ... and of course, a full featured online store.

And so Online Electrical Supplies was born - A business name that declares exactly what the business is and what it offers to the electrical trade market ... the business name is also keyword search relevant from a 'commercial intent' perspective.

Project Overview

Our team achieved the following for our client:

Performed market and competition research
Created a brand - logo design, business name and assisted with account & compliance setups
Provided a professional, bespoke design for the website
Integration of the design into our Online Business System, providing our client with e-Commerce, Content Management, Membership Management, Enquiry Workflows, 'Get Quote' Capabilities (for large orders), Email Marketing, Lead Management, Order Management, Blogs and much more
Set up an Online Store that has launched with over 800 unique products ... and growing
Price Management - Member pricing and non-member pricing

VISIT ONLINE ELECTRICAL SUPPLIES

OCC Apparel - Certified Organic Clothing

Mon, 30 Apr 2012 14:00:00 GMT

Australian Made, Certified Organic Apparel for Men, Women, Kids, Infant and Babies..

An Ethical and Organic Business That became An Aussie Success Story

“"Provide the workers at our Sydney factory with a safe, clean & enjoyable working environment, pay them a fair wage, supply them with our high quality Australian made fabric, knitted from certified organic cotton and our t-shirts will be the best in the world."

NICK BARCLAY, ANDREW QUINN
FOUNDERS, CERTTON / OCC APPAREL

Going the distance together

We have had the great pleasure of working with OCC Apparel since their humble beginnings in 2004. It has been a privilege to be a part of the growth and success of a truly ethical, earth friendly business.

“We love working with Justin and his team of Guru’s. From humble beginnings in 2004, we have grown Certton together to be the largest manufacturer and supplier of organic cotton clothing in Australia. Our Internet strategy has had everything to do with our success and our website has been the source of 95% of our wholesale and retail accounts…We can best describe Justin & team as our external partners, they share the same passion for our business as we do and we rely heavily on their expert advice for the success and business goals we continue to achieve.”

NICK BARCLAY, ANDREW QUINN
CERTTON / OCC APPAREL

Visit The OCC Apparel Website

Sound Skills New Zealand

Wed, 29 Feb 2012 14:00:00 GMT

iIt has been a great pleasure to work with Bill Keith and his team at SoundSkills

SoundSkills is a specialist service for children and adults with Auditory Processing Disorder (APD). They provide a full range of diagnostic & treatment services.

A new look and a wealth of information

Our creative team worked with SoundSkills to create a brand new look & feel for their website.

However, its not just about pretty images and colours is it? We learned a great deal about APD, the symptoms, the warning signs, misdiagnosis and much more from Bill and team. We were then able to research and build an information rich website so we could be relevant to families & individuals are looking for answers to their problems.

Our Solution

The website, built on our Online Business System, covers a LOT of ground:

Comprehensive silos of information - What APD is, APD Diagnosis, Treatment Options
A growing New & Articles Blog
Events / Seminar Promotion
Email Marketing
Enquiry workflow and management capabilities
The blog has been integrated with Facebook and Twitter
DIJIGURU hosts the SoundSkills website and provides ongoing white-hat online marketing

LEARN ABOUT AUDITORY PROCESSING DISORDER

Recent News

Be In Control Of Your Online Privacy

Productivity App

Mary Meeker On Internet Trends

Interview With The Loan Centre

How did DIJIGURU MEDIA assist you in assessing your traditional advertising budget and what was proposed?

Was an alternative strategy implemented and what results were achieved?

What work was done to implement the strategy and were you sufficiently involved in the process?

Were any other efficiencies created for your business?

How would you rate your experience in working with DIJIGURU team?

Would you recommend DIJIGURU to other businesses?

Drover Clothing

A Unique Aussie Brand

Drover is ...

The Loan Centre

Reviewing the Traditional Marketing Spend

Marketing and Business Research

Improvements

Measurable Success

Several months after having successfully implemented our strategy we have achieved measurable results:

Ongoing Marketing Program Update

Check Back Soon to Find Out More About Our Online Marketing Programs:

Blogging 101

Advice on Writing Effective Blog posts

Bellybean Makeover

Branding

Website Design

Back Of Office Improvements

Buy Organic Apparel

We knew we can do even more to make eco-friendly fashion mainstream ...

Our Mission

Visit the Unitee Store to view our vast range of organic apparel for Men, Women & Kids

Voyager Luggage

We love working with awesome brands that we believe in!

The Voyager Website

Catalogues and Brochures

Rural Women New Zealand

How did we assist?

Online Electrical Supplies

Click and Mortar on a Tight Budget

Project Overview

Our team achieved the following for our client:

OCC Apparel - Certified Organic Clothing

An Ethical and Organic Business That became An Aussie Success Story

Going the distance together

Sound Skills New Zealand

A new look and a wealth of information

Our Solution

The website, built on our Online Business System, covers a LOT of ground: