Build a Brand,
Build a Business

Marketers tend to use the terms 'branding', 'marketing', 'identity' and 'advertising' pretty loosely. To define branding we need to go waaaaaay back.

The word BRAND is derived from the old Norse, 'brandr', which literally means 'to burn'. There are many historic examples of branding. One very lucid image comes to mind. Come on, hear it, feel it: "Tssshhhh!"...the hot branding iron burned into some poor steer's behind by a cowboy on the range.

As crude as this act was, it clearly marked the ownership, the trademark and even the personality of the herd's owners. This was business and the owner had to use branding to protect his investment from cattle thieves — in no uncertain terms.

Ok, let's step forward in time. Things have clearly become a little more sophisticated since then. So, what is branding in the modern context?

Brand is the perceived image & personality that uniquely identifies a company, product or service as well as its emotional connection to customers, fans, staff, partners, investors. It is holistic. It is not a simply a name or a logo on its own.

  • Branding: overall emotional image of the business / product
  • Identity: the visual assets that support the brand
  • Logo: the most simple form of identifying the business or product — an icon, a mark

What does a brand do?

  • It connects with your customers, employees, stakeholders
  • It creates uniqueness
  • It creates credibility for your business / product
  • It fosters loyalty and motivates people to purchase
  • It reflects your personality
  • It is your promise to customers, employees, stakeholders

What does a web design agency know about branding?

Quite a bit! With a wealth of talent in Communication, Identity Design, Logo Design, Consumer Behaviour, Brand Strategy and Brand Management, we're confident our team has the creativity, experience and know-how to help you build your brand successfully.

  • Brand Related Services
  • Brand Architecture
  • Brand Image
  • Brand Strategy
  • Brand Management
  • Brand Extension
  • Product Branding
  • Customer Relationship Management
  • Consumer Research & Competitor Research
  • Logo Design and Visual Identity
  • Niche Marketing

Sounds good but doesn't this stuff cost a squillion bucks?

No. We do great work, we are passionate about creating original brands that work for our clients, and we're genuinely committed to your success. The branding process takes unique creative skill, it takes time and we charge accordingly… but you won't be funding the director's new helicopter ;) 

If you re passionate about your business and you want to work with a business savvy team of down-to earth-creatives, we would love to hear from you.

SOUNDS GOOD, LET'S TALK BRANDING