12 Checks when choosing a web developer

Choosing a web developer is like looking for a competent contractor to build your home. There are lots of them out there but how do you know you're going to pick the right one? You want the end result to last a long time, be secure and look good! Here are a few pointers to help make an informed decision:

  1. Check out qualifications & experience of the owners and the employees of the company. Creativity, individuality, skill & experience need to come from the top - are they passionate about what they do?
  2. Your developer should communicate the process well: he should listen to your needs and ask the right questions and have an integrated approach to business & design - taking time to understand your business, plan the project extensively and provide expert business advice with clarity and simplicity.
  3. Ensure the overall goals and objectives along with schedules and key performance indicators are provided.
  4. A knowledge of consumer behaviour & marketing is required to design a site with your target audience in mind.
  5. Is your developer abreast with the latest technology and effectively supplying you with the correct technology best suited to your business.
  6. Preferably choose someone who is a designer and a developer. Different processes are required for designing as opposed to developing - ask what they are.
  7. Design: needs to be original, diverse & user centric.  Originality is a key to success.
  8. Cost relates to time & service: you get what you pay for, go for quality and establish the budget early.
  9. Can you relate to the developer? As with any other supplier, the relationship is paramount.
  10. A good developer optimises your site for search engines: meta tags and search engine submissions are just 2 of many crucial things to consider.
  11. Designs must be consistent on all types of browsers, monitors, internet connections and operating systems.
  12. Copywriting expertise is crucial to promote your business, "Content is King".

"The design of your Web site is a direct reflection of your business. The professionalism of your web site design might be the deciding factor that makes or breaks your success."